Rich Blue grew up in Orinda, California, an eastern suburb of San Francisco. His mother was a founding member of the Orinda Community Church, which Rich attended as a child. He made a personal profession of faith in Christ in high school through the influence of Young Life. Rich studied history at the University of California at Berkeley and was an active leader in Campus Crusade for Christ (CCC). He met his wife, Sue, through the ministry of CCC and they served on staff with CCC for seven years. Rich and Sue first worked at Oregon State and then was the Campus Director of CCC at Northwestern.
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